TESTACODA literaly means HEAD TO TAIL
but derives from the HEAD (begining)
and the TAIL (end)
of the "old" linear magnetic tape.
Logo
Nothing to do with beverages... ;-) Non-logo
The red arrow is a metaphor
from the motoring action
about-face
(in Italian: testacoda).
For us it represents
an abrupt change of direction
towards victory.
TESTACODA
Animated story of the LOGO