Why do the italian private radio stations find it difficult
to approach fiction?
It costs too much?
The audience may not appreciate it?
Too risky to fit it in the programs plans?

To the first question,
TESTACODA answers 3 F (Fast Food Fiction ®).
The second... the same.
And to the third...

Even in the little space granted to us by the web pages, we will try to go ahead and follow a sequence.
Che cos'è FFF?
Perché la fiction?
Perché la fiction di TESTACODA?
Costa troppo? Non è gradita dal target?
Troppo rischio inserirla nei palinsesti?
Le proposte FFF